Based on your responses, you and podcasting go together like peanut butter and chocolate!
You’re a visionary who’s willing to take risks if it means rising to your potential and turning your dreams into realities.
You know how to turn your to-dos into totally dones, empower and inspire others, and bring home the Tofurky bacon. And if that isn’t enough, you do it all with ease.
Always up for a challenge, you bring your A game in business and are a natural leader. But your professional potential is only just beginning to bud…
When you open your laptop, you see possibilities and podcasting is something that’s piqued your curiosity ever since the first episode you heard on the Tim Ferris show.
You’re ready to open new doors. To bring forth powerful partnerships, exciting opportunities, a growing audience, and meaningful friendships.
You’ve got the goods, friend, and the world is ready for your voice and vision… So, what’s next?
You’re the living, breathing definition of a go-getter — so naturally you get a teensy bit nervous when you think of sharing your best knowledge, stories, and methods with hundreds or thousands of listeners each week.
Your perfectionist tendencies.
All ventures come with a bunch of unknowns, and for someone as in control and on top things as you are, the unknown can be uncomfortable.
But don’t worry, we’ll conquer that small obstacle and show you how to get started and reach your goals fast.
Get excited because a podcast can give you leverage to reach out to high profile experts in your industry, build your audience with dream clients and customers, and stand out as a thought leader in your industry.
It’s a handshake, resume, and business card all rolled into one! (+ we know you LOVE multitasking)
Ready to reveal how to bring your podcast potential to life?
Let’s hit record and dive in! 👇
Your Not-So-Secret Podcasting Advantages
The One of a Kind Characteristics That’ll Make You a Chart Topper
Your Powerhouse Podcast Doppelgangers
“Make It Rain”
Your Potential Podcast Pitfalls may include
Imposter syndrome, perfectionism, and trying to do All the Things
You are commitment in human form. There’s nothing that’s going to stop you from reaching the next level with your business in the coming months.
Which means if you start a podcast, you don’t want just any podcast, you want one of the best podcasts around, with your choice of guests and an audience of engaged, active listeners, all leaving 5 star reviews and sharing with their friends #bigdreams.
Build an audience of
Build it and they will come. Not so much, right? You know better than most that to attract and build a loyal audience you have to create compelling content, build trust, likeability, and intimacy.
One of the best parts of podcasting is how intimate it is. People listen in their homes, cars, in the shower, while they’re walking their dog. You become like a trusted friend, an uplifting voice in their ear, and THAT is where the audience building magic happens.
Become a well-known name in your industry
You’ve likely spent YEARS mastering your craft, developing your own unique strategies, and helping people all the while. Best kept secret is no longer a title you’re down to hold.
A podcast with a guest list of fellow experts can help set you up as an authority in your field and help connect you with like-minded conscious leaders.
You’re a powerhouse who loves to stay on top of things, but perfectionism can get you bogged down in the details.
Repeat after me: Done is better than perfect.
Especially in the beginning, trying to get every detail exactly right is only going to make for more work and less satisfaction.
Start with small steps, like listening to your favorite podcasts and taking notes on what you love about them, researching your audience to find out what they’re most excited to learn about from you, and getting super clear on what your vision is for your podcast in the first place (keep reading for help with that one!)
From there, just keep taking action and your podcast will feel like it’s coming together with so much more grace than if you spent the whole time stressing about making it perfect.
Finally, give yourself permission to make mistakes. Our missteps are often our best teachers and the biggest catalysts to personal and business growth.
I mean, how many hats are you supposed to wear at once, anyway?
From managing your team, to keeping up with social media, to blogging, and networking, and taking courses, and joining masterminds, and maybe even selling and delivering on your promises, there’s a TON to do when you’re working on growing and running a business.
Not to mention the fact that you’ve got friends and family to connect with and might even want to achieve that little thing you might have heard of: a work/life balance…
But here’s the thing, you don’t have to do every. single. thing. You’ve just got to figure out what you can do to actually move the needle in your business and commit to that.
Because once you align your actions with your values, everything flows a whole heckuva lot easier.
Oh! And that Imposter Syndrome thing? We’ll take care of that 👇 don’t you worry!
Before you can even think about hitting record, there are a few things to get clear on, whether it be format (Single host, Co-host, Panel, Interview, Storytelling), genre (Wellness, Business, Spiritual, Inspiration) or market (young professionals, moms, businessmen, entrepreneurs) you first have to get clear on your purpose and message.
Let’s try a vision exercise.
No, this has nothing to do with your eyes, but it has everything to do with where you see yourself in the future.
Put on your coziest socks, grab a blanket, and choose a space in your home to get comfortable and quiet.
You can choose to lie down or to sit.
If you’re going to lie down, place a couple of cushions under your knees to relax your lower back. And if you choose to sit, do so on top of those cushions so that your knees are lower than your hips.
Next, place one hand on your belly and the other on your heart and feel your breath.
Don’t do anything to change it at first, just let your mind focus on the fact that you are a living, breathing, creative being.
After five or six natural breaths, start to get more intentional.
Breathe deeply into your belly and feel it expand under your hand. Then guide the breath from your belly into your chest, expanding in all directions.
Don’t worry if your mind wanders, just lovingly guide it back into your breathing, feeling body and let yourself relaaaaax.
It’s so much easier for us to be creative and positive when we’re relaxed. And this simple breathing exercise will help your nervous system shift from the sympathetic (fight or flight) to the parasympathetic (rest, digest, and heal).
Set an alarm for 5-10 minutes (at least!) and let yourself soften so that your soul’s message can break through the noise of your busy life.
After you’ve relaxed your body and your mind, ask yourself:
Why do I want to start a podcast?
Is it to grow your audience? Increase the value and size of your professional network? Do you want to position yourself as an authority in your field? Maybe even make a little bit of money?
Change the freaking world?
There’s no wrong answer here. And you might come up with different answers each time you ask. Write them all down in your journal so you can come back to your Big Why whenever you start to question yourself.
Ex. It’s 2 years along your podcasting journey, and you’re at the top of your game. You have a growing list of top drawer guests, content creation is second nature, and your podcast is popular, successful, and has a solid 5 star rating.
Then go deeper: what does success feel like in your body? What has your podcast enabled you to create in your life?
Write it all down in your journal and get really specific.
The more detailed you get, the easier it will be for you to feel that success right now, in the present. Which means you’ll be raising your vibration to match the life you want to live.
And that’s what it takes to magnetize it to you.
Maybe you don’t want your podcast to take valuable time away from your family, or you don’t want the stress of doing it all alone.
Whatever it is, get clear on what you do want, get clear on what you don’t want, and start setting some strong boundaries for yourself.
How do I envision my podcast?
What does it look like? (branding)
What does it sound like? (Voice and message)
What does it feel like? (Soul fulfillment, true purpose, success)
What does it taste and smell like? (the sweet nectar of a job well done)
Where must I grow and expand in order to step into this vision?
What do I need to let go of in order to achieve it? (limiting self-beliefs, anyone?)
Is there anything else I need to know right now?
Like any exercise, the more you do it, the better and more natural it will feel, and it will help you plan any task with ease and clarity.
Light a candle or some incense, set your alarm, and let yourself totally relax.
Then give yourself at least 15 minutes a day to dream with your eyes open, envisioning what your life will look like once you’ve crushed all your goals.
This is a great time to poll your friends, your family, your social media community, your dog. Ask them what they see for you and your podcast future. Even consulting or hiring a team to help you with your vision can save you invaluable time and help keep you on your path to your true purpose.
Taking the time to find your vision, will bring you into alignment with your higher purpose. So you can follow your passion and unlock your true podcasting potential.
You can create a podcast with your iPhone but you’d be better off with a mic setup and your laptop. Luckily, the price of recording equipment has gone way down since podcasts first became a thing. Now you can get a decent setup for under $200 and call it a day.
There’s a time investment, too.
It takes time to plan, create, then edit and produce your content, but once you’ve got a system, everything will run smoothly.
So let’s talk about the real investment, the one you make in yourself.
When you take the first steps in your podcast journey and open yourself up to new challenges and opportunities, you’re going to learn, grow, and evolve into your true alignment and purpose.
When you take inspired action, you will achieve epic results. Every. Single. Time.
And of the people who make it past those first 3 episodes, only 20% make it to episode 18! *just kidding, it’s not a very fun fact.
So why the disconnect?
Impostor syndrome: that queasy feeling you get when you try something new and you feel in over your head and you’re sure everyone is going to see you’re a “fraud.”
In short, Imposter Syndrome is the tiny little voice that sets in whenever you sit down to learn a new skill. It’s more common with artists and creatives, but it can get under the skin of even the most confident powerhouse.
Imposter syndrome sounds a bit like:
“I don’t like the sound of my own voice.”
There’s a reason for that; the way you hear your voice when you speak is completely different from the way it sounds when it’s recorded and played back to you. Anyone who’s had a selfie photo inverted to show you how others see you knows how foreign something can look from a different perspective. The good news is, other people will love your voice!
“I hardly know anything about broadcasting, who am I to start a podcast?”
Nobody starts out knowing it all. If you let this stop you your whole life, you’d still be wearing velcro shoes and letting your mom book your doctor’s appointments. Get curious, dive deep, and open your mind to all the new things that you learn as you go. Pretty soon you’ll ask yourself, who am I to not start a podcast?
“Recording, editing, posting — it’s all so far outside my wheelhouse. I’m so overwhelmed.”
The good news is, you aren’t the first person to ever record a podcast, and most of the people who have gone before you love to share their knowledge. And for the things that you know you’ll never feel super comfortable with, don’t worry: we got you!.
“This is hard work, will it ever get easier?”
Like any exercise, repetition creates effortlessness. One thing that I learned in 2020 is “Where the focus goes, the energy flows.” By getting super clear on where you want to be and the steps you need to take to get there, you’ll be able to break it all down into manageable increments that won’t leave you paralyzed by the hugeness of it all. That’s when you’ll find your flow.
“There are so many other talented podcasters out there, how will I ever measure up?”
When you compare your beginning to someone else’s middle, you sabotage yourself. Instead of using comparison to make yourself feel like less, look at the people you admire as inspiration. They’re there because they worked hard to make the dream work, and you can, too!
But that’s not a surprise to a Powerhouse like you – you’re not afraid of a little hard work.
These thoughts are completely normal. But they shouldn’t hold you back.
As long as you align your thoughts and beliefs and take inspired action…
… Your wildest dreams will come true with less hustle, grit, and grind, and more flow, ease, and grace.
Pretty much everyone struggles to overcome negative thoughts when they first start to learn a new skill and leave their comfort zone.
But you are already enough.
And it’s time for you to rise up and lead.
The world needs more people like you blazing the trails into epic alignment and conscious leadership.
Yes! You’re going to make some mistakes. But that’s how you learn.
No, you aren’t going to be Oprah right out of the gate. But nobody is — not even Oprah!
Yes, it’s all going to feel a bit overwhelming. But it’s also going to give you a chance to step into your big dreams and get your voice out there.
If you commit …
…to being humble enough to try…
…to suck a bit in the beginning and embrace imperfection…
…to not compare your beginning to someone else’s middle…
… then you will grow into the podcasting powerhouse you are meant to become: a conscious thought leader, inspiring speaker, and thriving entrepreneur.
There’s freedom in letting yourself struggle through the unfamiliar, without judgement.
Focus on where you want to go, and don’t waste time worrying about where you’re afraid you might end up.
If you feed your faith in yourself, instead of your fears, nothing can hold you back. #believeittilyouachieveit
Podcasting is growing at superspeed, but it’s still new enough that there’s plenty of room for newcomers (yeah, looking at you 👀) with game-changing approaches and innovative ideas.
I mean, check out these stats…
And on average, those listeners follow 6 podcasts/week.
Yep. That’s a 424% uptick in revenue in just 5 years?
What does that mean for you? Less competition to get your message out there and your voice heard.
And right now, with the way we work and connect constantly evolving, a podcast is an amazing way to pivot your own business and engage with your audience in an intimate way.
People are busy, but a podcast is easy to listen to while walking the dog, cleaning the house, or driving to work. 68 million Americans listen to podcasts every week and it’s time for your voice to be the message they hear.
Podcasts aren’t only an incredibly intimate way for you to engage with and grow your audience — they’re also super useful because you can repurpose your podcast content to use across your business. Share an excerpt on Instagram, publish a transcript on your blog, and shout out your guests on Linked-In, all while promoting your podcast and business.
Best of all, you get to explore topics you’re passionate about and interview guests who inspire you!
Your own podcast will give you the chance to connect with your role models and idols, share your own experiences, stories, and expertise — and find and refine your voice along the way.
And profound doesn’t even begin to describe the change that this journey has had on us personally.
We started meeting our heroes. Referrals started rolling in. And both of our businesses started growing faster than we had ever imagined.
Interviewing our guests about the routines, mindsets, habits, principles, and actions that have led them to truly fulfilling lives has transformed us.
If you’re ready to wake up, find your voice, be heard and rise up, and do something that aligns with your thoughts and beliefs, we are so here for it!
But maybe you’re wondering: Who is this magical “we” filling me in on my podcast potential, anyway?
Hey there! I’m Michelle Sorro, 7-Figure Transformation Coach and Digital CEO. I’m the Founder of Live Sales Mastery and Fire & Soul Academy, co-founder of The Podcast Accelerator, Bestselling Author, and proud fur Mama. I’ve worked with globally known entrepreneurs, thought leaders, and high-performance experts across a broad spectrum of industries, and even I hesitated when faced with the prospect of creating my own podcast. Now, 145+ episodes later, I can’t imagine what my life would look like without this incredible journey.
I’m going to be honest: podcasting wasn’t a dream I ever had. When I was younger, I dreamed of being on TV. But everything changed when I attended my first Date with Destiny seminar with Tony Robbins in 2017.
I woke up to knowing I was made for more… something deep in my soul felt called to serve, contribute and make a positive difference in this world. But I had no idea where or how to begin. That’s when a friend encouraged me to start a podcast and six months later, Fire and Soul came to life. Hundreds of thousands of downloads, over 250 five-star reviews, and 6-figure biz collaborations with guests later, life has never been the same.
I’ve got an insatiable drive, and passion and curiosity about all things mindset and success. So I started having conversations with friends, mentors, thinkers, geniuses, and inspirational people from all over the globe. I interview them about the routines, mindsets, principles, and actions that have led them to fulfilling lives, and I’ve learned something powerful from each and every one of them. Now I’m on a mission to empower millions to be seen and heard, and it starts by helping your podcast dreams come true!
G’day! I’m Ginni Saraswati, CEO and Founder of Ginni Media, and host of The Ginni Show. My career has been all about using my voice, but I understand how difficult it is to find it.
Finding my voice didn’t come naturally. When I was two years old, my family immigrated to Australia from Sri Lanka. Being plopped into a new culture, I retreated into a protective shell and became a painfully shy kid, rarely using my vocal cords for years. It was only with encouragement from a caring teacher and best friend that I gained enough courage to speak up.
Before podcasting, I spent a decade working my voice in broadcast radio. The first time I sat behind the mic? Pure terror! I wanted nothing more than to retreat into my shell. Again, it was through the encouragement of others (my instructors and radio community) that I learned to use my voice.
Confidence is something that we nurture. I’ve found that we repeatedly rediscover our voices as we grow and change in life.
Now I’m the owner of Ginni Media, a leading podcast production house, where I am honored to work with incredible clients including Allure, Architectural Digest, WIRED, and Siemens, and produce podcasts like Stay Grounded, Vanessa Wants to Know, Messy and Magnificent, and Fire and Soul. I’m also the co-founder of Metro Podcast Studio in NYC and The Podcast Accelerator.
To this day, The Ginni Show helps me rediscover my voice. After being nominated at the Australian Podcast Awards for Best Comedy Podcast and Presenter of the Year at the Australian LBGTI Awards, I’ve witnessed the power of podcasting and uplifting your voice. Here, I’m stepping into the teacher’s role to help you find yours, too.
Battling Mindset Insecurities and need some serious inspiration?
Check out Michelle’s 100th Journey To Fire And Soul episode recap where she shares her top AHA Moments with her favorite guests so far. Promise it’ll help you keep dreaming big and taking the inspired action necessary to make the dream happen!
The bad news: this marks the end of your quiz results (they were fun, right?!)
The good news: this is the very beginning of your podcasting journey and you’ve got 2 big hearted pros in your corner cheering you on every step of the way!
When it comes to starting a podcast that fits your brand, helps you reach your goals, and feels like an absolute JOY to produce, there’s a lot to know. Too much for us to cover in one quiz result. That’s why we’ll be showing up in your inbox with more insights, inspiration, tangible action steps, and stories of successful podcasters who started with an idea and created an empire.
Head over to your inbox right now because there’s a surprise headed your way (and a link to reference your results any time you need them!)
We’re so incredibly grateful to have you in our community and can’t wait to learn more about your podcast dreams. We had our turn in the spotlight, now it’s yours — hit reply once you get to your inbox and introduce yourself. Bonus points if you share some of your podcast vision.
Here’s to reaching all your big goals, friend. Let’s make it happen!